Coca-Cola brings back ‘Share a Coke’ for Gen Z

The new campaign is basically “Share a Coke”+. The extras aren’t needed.
For the first time in over a decade, Coca-Cola is relaunching its iconic “Share a Coke” campaign. This time around, it’s targeting Gen Z.https://www.fastcompany.com/91305206/coca-cola-share-a-coke-for-gen-z

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