Lego, it’s time to hit the brakes

IP licensing is skyrocketing. Average prices keep going up. And excessive collabs are putting its once pristine brand everywhere—even Crocs.
Recently, I have developed a conflicted relationship with Lego. I love it. There’s so much Lego in our apartment that you can remove the brick and mortar, and I would still have a standing home.https://www.fastcompany.com/91483864/lego-its-time-to-hit-the-brakes