Panera Bread just launched a tasty new ‘it’ bag. But will customers bite?

The fast-casual chain hopes to recapture the internet magic of its viral 2023 BAGuette handbag.
The images of Panera Bread’s new Croissant Clutch could be straight out of a fashion magazine. Highlighted against a warm, glowing orange-and-brown background, the accessory looks out of place in its web store alongside the company’s Mac N’ Cheese Pillow and “Just Baked” onesie.https://www.fastcompany.com/91326369/panera-bread-croissant-clutch