What if you had one pair of glasses for your entire life?

Glasses have become cheap and disposable. British eyewear brand Cubitts wants your eyewear to outlive you.
[Photo: Cubitts]
Tom Broughton, the founder of the British eyewear brand Cubitts that has recently landed in the U.S., wants to make you a set of glasses that you’ll be able to wear your entire life. “They could outlive you,” he says. That’s a radical notion these days. Over the past three decades, as fast fashion has become the norm, the price of eyewear has come down alongside the price of clothes and shoes. Brands like Zenni and Warby Parker market their glasses as a fashion statement that is so affordable, you can change them up whenever you want. You could wear a different pair every day of the week.https://www.fastcompany.com/91322773/what-if-you-had-one-pair-of-glasses-for-your-entire-life