With the launch of GapStudio, Gap wants you to rethink everything you know about the brand

The new, more elevated Gap brand is Zac Posen’s first big swing at bringing Gap back to its glory days.
Over the last year, Gap has been popping up in an unexpected place for a heritage casual wear brand: the red carpet. Last July, Anne Hathaway wore a white shirt dress with matching bralette and Bulgari jewelry. In December, Demi Moore appeared in a black knit jersey dress and moto jacket. And just this past February, Timothée Chalamet showed up in a black satin workwear set. https://www.fastcompany.com/91308794/gapstudio-launches